Your logo is the literal face of your business. It’s the first thing people see and the main visual image that they will remember. That’s why it’s so important to make sure that yours is making the right impression from the very beginning. If your logo looks outdated, boring, or even cheap, you may be losing valuable business when potential customers walk away. While it may be tempting to purchase a premade logo on sites like 99 Designs, Fiverr or Etsy, you may not be getting exactly what you think you are. So if you are on the fence about whether you should invest in a custom logo, then here are a few reasons why you may want to consider hiring a graphic designer for your logo.

Creating a unique and memorable logo may sound easy, but there are so many things to take into consideration when trying to create the most important aspect of your branding and professional image. Your logo is the first thing that people see and could either result in them jumping into your sales funnel or disregarding you as a legitimate business. That’s why it’s SO important to have a professional logo design to represent how amazing you and your business are! Whether you’re doing it yourself or considering hiring a designer, these tips are helpful to create the best logo possible!

We as humans are visual people, so it makes sense that by adding images to your website you immediately make it more dynamic. But you don't have to just plop an image in and call it good. With the Squarespace image block there are 6 different layouts to choose from to add more creativity to your site. And they work the same no matter what template you're on! Watch the video for a crash course on the Squarespace images block or read below for a description of each layout style.

It’s 2018 and the times are a changing. Even more rapidly for the marketing world. A couple weeks ago I went to a panel focused on digital marketing trends for 2018. And while the topic of many of the presentations were focused on much larger companies than I normally work with, there’s no reason that we as small business owners can’t apply some of these same tactics and to great results. Here are my top three takeaways translated for small business owners and entrepreneurs.