Your logo is the literal face of your business. It’s the first thing people see and the main visual image that they will remember. That’s why it’s so important to make sure that yours is making the right impression from the very beginning. If your logo looks outdated, boring, or even cheap, you may be losing valuable business when potential customers walk away. While it may be tempting to purchase a premade logo on sites like 99 Designs, Fiverr or Etsy, you may not be getting exactly what you think you are. So if you are on the fence about whether you should invest in a custom logo, then here are a few reasons why you may want to consider hiring a graphic designer for your logo.
To Be Sure You are Getting a Unique Logo
When you buy a premade logo, you may not be the only person using that logo design. Many of these companies resell the designs multiple times or use stock graphics that anyone can download to create designs (check out this article on what exactly you get for $5 on sites like Fiverr). That means that someone else with a different business may be using the same part or even full logo as you without you knowing it.
When you choose to work with a professional designer on a custom logo, you can be sure that you’re getting an original concept that will not be resold after you’ve paid for it. I even include text in my agreements to protect you stating that you are the full owner of your new logo and that I will not be reselling any part of it.
To Get Full Use Out of Your Logo
Many of the low cost vendors do not give you all the files you need to use your logo to it’s fullest extent. I’ve spoken with many people who only have received a single JPEG file to use for their logo. And while JPEGs are a very versatile file, you will soon find out that there are limitations. For example, you can't enlarge a JPEG to any bigger than the original file without losing it’s quality and there will always been a background color behind your logo. Plus, if you wanted to get something embroidered or get a screen print you need a completely different file type that cannot be created with just a simple JPEG.
Working with a designer on a custom logo ensures that they have the ability to create a variety of files that you need for your logo. I create files of different sizes and file types for my clients that are specifically set up for both print and web. This means that you should walk away with everything you need to use your logo in the future. And if you find that you are missing something, you know that you can reach out and I’ll gladly provide what you need.
To Bring Your True Vision to Life
When you’re first starting out, investing in a custom logo may not seem like a high priority. But after you gain experience and focus, you will also start to develop a clear vision and path that you can see your business going down. This could include identifying core values, realizing you have an ideal client, or finding a specific niche that you can fill. When you get to that place, the custom logo design process is invaluable because you can work with a real person who listens to + cares about your message.
I’ve worked with many clients who have previously bought premade logos - and they worked fine for awhile. But by the time they came to me they were unhappy because their logo didn’t truly represent what their business had grown into and they were unable to make any customizations. Or sometimes they had a hard time communicating with the logo design service to get what they needed. A good designer will take the time to learn about you + your business in order to get at the heart of your brand goals. When I work with clients I want to create a true collaboration so that you’re not only getting a logo that communicates your vision, but I’m also creating a logo that I wouldn’t have designed on my own without your input. I’ve been blown away so many times at how logos have evolved into something even greater after my clients have added their feedback!
Hiring a graphic designer to create a logo for you is not only a big commitment, but a big investment. Which is all the more reason to put some serious consideration into whether a custom logo is the right decision for you. It could save you time and money in the long run and begin building the right image for your business from the very first impression!
Does your business have a custom designed logo? If not, what’s stopping you from getting one?