Colors are tied with an emotional response, so it’s important to make sure that your business is creating the right response on first impression. Here’s a quick look into what your colors are saying about your brand.
Looking to make a bold statement? Red could be your color if you want to convey drama, strength, or danger.
powerful + LOUD + intense + dangerous + strong
You can think happy thoughts when you choose orange as a brand color. Orange can be warm, inviting and cheerful.
energy + confident + warm + playful + cheery
Light and airy, yellow is a great color to use for a fun and friendly business. Similar to orange, yellow is a happy color.
radiant + friendly + light + fun + bright
The color of money and the color of life. Green can be viewed as a fresh, growing business and can convey success.
fresh + organic + successful + growth + positive
Blue is a great color for any business that wants to appear professional and trustworthy. Think ocean or sky for a calming sensation.
clean + trustworthy + calm + loyal + reliable
It’s deep and luxurious. Purple exudes a sense of excellence and sophistication. Use this color for a high-end brand.
rich + royal + sophisticated + majestic + luxury
Pink is usually associated with a feminine brand and has a flirty, fun appeal. It can be playful or edgy depending on how you use it.
flirty + fun + soft + playful + compassionate
The color of chrome and shiny objects, gray can give your brand a sleek look and feel.
sleek + neutral + cool + calm + tech
Dark and mysterious, black can make a big impact for your brand. Use it sparingly for emphasis or a lot for an edgy look.
mysterious + bold + classic + elegant + serious
There is definitely so much more that goes into choosing the color and style of your brand, but knowing the psychology behind the colors that you choose is a great place to start. And once you know the basics, you can begin mixing and matching until you have a color palette that is uniquely your own.
What brand colors reflect the feelings you want your business to evoke? Are you brand colors doing their job?