Posts in Know How
How To Level Up Your Online Presence

Face to face in the real world, it’s fairly easy for people to get a feel for what it’d be like to work with you. But online, it’s harder to get the full picture of who you really are and what you’re like. And if you don’t have any presence online at all, it can be a red flag for someone who might not think you’re not a legitimate business because they Googled you, and the only thing that came up was your Xanga page from 7th grade (yiiiiiiikes!). So start here if you’re looking for a way to look more professional online, level up your online presence or maybe even just get started with the basics.

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3 Things To Do When Business Is Slow

I’ve been freelancing for 6 years now. And I think that I’ve finally come to accept that there are ebbs and flows when it comes to the amount of work I have. I used to panic every time I had a little lull (ask any of my business besties about the frantic phone calls they’d get). But nowadays I try to embrace the slower times and have faith that it’ll come back around. So when you find yourself coming down from a peak into one of these valleys, here are 3 things you can do when business is slow that continue to build your business and help you get more work coming down your funnel.

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10 Blog Post Ideas For Your New Website

Did you know that blogging is one of the best ways to improve your search engine rankings so you’ll appear higher on Google? Everyone poo poos on blogging, but it could be the one thing that truly helps you get in front of more people. I get it, I get it…you don’t think you have anything good to say that anyone would be interested in. Or you feel stupid talking on the internet when it feels like you’re just shouting into the void. But if even one person makes it to your blog, then it’s worth it if you ask me. So whenever you’re ready to pull up your big girl pants and share your expertise, here are 10 fresh ideas to help get you started on your new blog.

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My Top Tips For Writing Web Content

Obviously in my opinion, your visual brand is what makes the very first impression on your website and hooks your audience. But once they’ve decided to stay and look a little closer, your content is what’s going to keep them there. First off — what is website content? Your content is the meat of your site. It’s all the writing that tells people about you + your business. It’s the literal voice of your company, and it can be one of the hardest parts to nail down during the web design process. To help you get started on what can be a super daunting task, I’ve put together my top tips to help you write your website content and hopefully make the process a little less overwhelming. 

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How To Make a Logo Slider on Squarespace

One of the biggest jobs your website has is to build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. That means showing that other people have had a great experience using your product or working with you. Testimonials are one great way to do that (and you can see how I create a fancy-pants testimonials slideshow here), but another great way to do that is to display the logos of big companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!

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Getting Started Freelancing

Every once in awhile an email floats into my inbox asking me about how to get started freelancing. “Where do you get your clients from? How do you price your services? What’s the most important skill you’ve learned?” All great questions and I love to answer them when I have the time. So, I thought I’d put together some of my thoughts and give you my (possibly unsolicited) advice on getting started as a freelancer.

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Crash Course: Squarespace Images Block

We as humans are visual people, so it makes sense that by adding images to your website you immediately make it more dynamic. But you don't have to just plop an image in and call it good. With the Squarespace image block there are 6 different layouts to choose from to add more creativity to your site. And they work the same no matter what template you're on! Watch the video for a crash course on the Squarespace images block or read below for a description of each layout style.

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7 Deadly Website Mistakes

Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.

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3 More Tools I Use To Run My Business

Last month I wrote a post about the 3 Tools I Use Every Day To Run My Business and I got so many responses letting me know how you were able to start streamlining your processes with these online services. I loved hearing your great feedback so much that today I'm sharing 3 more online tools that I use on a regular basis to help run my business smoothly. And you're in for a treat because these ones are all FREE! Let's dive in.

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