One of the most important components of your website is the content (all of the writing that tells people about you and your business). This is your voice and the voice of your company, and sometimes it can be one of the hardest parts to nail down during the web design process.
I recently took on the task of updating my website and refocusing all my content. Let me tell you, it was quite the undertaking (it only took me about 3 months to finally finish!). From my own painstaking experience, I’ve put together these tips to help you write your website content and hopefully make the process a little less overwhelming.
Decide your tone
First things first: deciding on the tone of your website can dictate how you write all of your content. Do you need to sound professional or technical? Should you write conversationally or have a friendly vibe? To figure that out, you need to answer the question – who are you writing to? Once you figure out who your target audience is, then you can develop the tone in which you should be writing to them. So, ask yourself – who is your ideal client and how do you want to be portrayed to them?
Where the heck to start
Start at the beginning. After settling on the tone, the first thing that I worked on was my Homepage. This is your introduction to new visitors and can be their first impression of your business, so you want to make it a good one! You don’t want to overwhelm your visitors by throwing all the information you can at them at once. You do want to give them a brief idea of who you are and what you do, and then guide them effortlessly to other information on your site that they might be interested in.
Add a personal touch
People love to know who exactly they are working with. Adding some personality to your website could be a big benefit – not only to convey your core values, but to build trust with your potential clients. Adding an About section to your website is a great way to tell the story of how you and your business got started. Real photos of you or your work can also help to establish your expertise and put a face to your name. Show some flair in this section to make yourself stand apart!
Write with a purpose
Lastly, the most important thing to keep in mind when you are developing your website content is to always have a purpose. Your first purpose should be to provide important, meaningful information to your audience. Think quality over quantity. Ask yourself if the information you are providing is valuable to your visitors.
Your second purpose should be to help guide users through your site with ease. I recommend having CTAs or “calls to action” that encourage users to do something specific like ask for a quote or learn more. This helps users navigate through your information with ease.
Developing the content for your website can be an intimidating task, but if you put the work in, the return could be huge! Hopefully these tips will help you to create a website that is valuable and makes a great impression on your target audience.
Have you been putting off creating or refreshing your website because it seems too overwhelming? Do you have any tips or tricks that helped you write your website content?