Let's get excited about file types! No really. It might sound kind of lame, but knowing which file type to use and when can be super helpful to make sure that your logo always looks its best. I like to make sure that my clients have a variety of file types for their new logos so they can get the best use out of it. In my experience, I've found these 3 types of files to be the most useful.
The most popular vector file types are PDF*, EPS, AI (Adobe Illustrator) and SVG files. When a file is vector that means it has been set up so it can be scaled to any size without compromising quality. This is great because it means you can put your logo on anything – from the size of a pen, to the size of a billboard.
Best used for: High quality or large scale printing
*Sidenote: Not ALL PDF files are vector, but vector files can be saved as PDFs. The easiest way to check if your PDF is a vector is to zoom in REEEEEEEALLY close. If your logo stays sharp and you don't see any pixelation, it is most likely a vector file.
A JPEG (or JPG) is probably one of the most common file types for photos and graphics, which is why it is very useful to have on hand! JPEGs can be set up for use in either print or web, but make sure that you are using the correct file for the correct purpose. If you use a JPEG that is set up for print on your website, the color or resolution could look weird and vice versa.
Best used for: Websites, everyday printing, Microsoft Office programs, etc.
A PNG (pronouced ping! or spelled out like P.N.G) is a file type used exclusively for web. This means that you should only use this type of file on your website, in email or on your computer. It is not meant for anything that you plan to print. The best part about PNGs? They hold a transparent background. This means you can put your logo on top of any background and you won't have a block of white behind it!
Best used for: Websites and email
Of course there are always special circumstances that may require a different type of file, but if you ask me, these 3 are the most common and most useful. If you already have these file types for you logo and know how to use them, then that’s awesome! You’re well on your way to becoming a superstar for your brand! If not, I would recommend that you give your designer a call to let them know exactly what you need.
Do you already have these file types for your logo? Do you find them useful, or is there a different type of file that you use more frequently?