Did you know that blogging is one of the best ways to improve your search engine rankings so you’ll appear higher on Google? Everyone poo poos on blogging, but it could be the one thing that truly helps you get in front of more people. I get it, I get it…you don’t think you have anything good to say that anyone would be interested in. Or you feel stupid talking on the internet when it feels like you’re just shouting into the void. But if even one person makes it to your blog, then it’s worth it if you ask me. So whenever you’re ready to pull up your big girl pants and share your expertise, here are 10 fresh ideas to help get you started on your new blog.Read More
One of the biggest jobs your website has is to build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. That means showing that other people have had a great experience using your product or working with you. Testimonials are one great way to do that (and you can see how I create a fancy-pants testimonials slideshow here), but another great way to do that is to display the logos of big companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!Read More
We as humans are visual people, so it makes sense that by adding images to your website you immediately make it more dynamic. But you don't have to just plop an image in and call it good. With the Squarespace image block there are 6 different layouts to choose from to add more creativity to your site. And they work the same no matter what template you're on! Watch the video for a crash course on the Squarespace images block or read below for a description of each layout style.Read More
Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.Read More
We all know how important testimonials are for your website (and if you don't, then you totally should check out #3 in this article). Testimonials add social proof that you're as darn good as you're claiming to be, and they reassure your visitors that you're trustworthy. But displaying all those testimonials on your site can take up SO MUCH SPACE. People are probably getting carpal tunnel from scrolling for five years. So a great alternative is to set up your testimonials as a slideshow. That way users can browse through them much easier and it's nicer to look at with your eyeballs.
Watch the video tutorial to see step by step how I make a testimonial slideshow in Squarespace or take a peek at the instructions below.Read More
When people visit your website there's always an end goal. An action you want them to perform, a product you want them to buy, some sort of next step you want them to take towards hiring you. But how do you get people to do these things? A big part of getting your visitors to do you what you want is by establishing trust with them so that they are willing to invest in you. People want to invest their money in credible products and services, they want to know that they can trust you with their money. Everything that you do on your website contributes to this in some way, but here a few things you can implement right away to start building that trust with your users.Read More
Integrated Therapeutics is a physical therapy business that takes a wholistic approach to helping people get back to what they love doing best. I had worked with the owner Rachel previously on a few small projects, but when she was ready to take her business online with a website last year I was so pleased to be able to work with her again!Read More
Everyone needs a website at this point. If you don't have one for your business, chances are that you're missing out on a good number of opportunities. But if you don't have the time or resources to devote to building a big, strategic website with lots of bells and whistles, at the very least you'll want to make sure you have these 3 important pieces of information on your site and they are front and center where people can find them.Read More
One of my favorite things about my job is that even though now I live in Denver, I still get the opportunity to work with people from my home town. First Lutheran Church is located in Williston, ND and with their increasingly youthful congregation, they came to me late last year needing a big update to their website. Having grown up knowing this church and attending many events there, I was so excited to help them put a new face to their digital presence.Read More
Denver Darling is a fashion + lifestyle blog run by the amazing Abby Miller, a Denver native who dresses like she's straight out of Cosmo magazine. Seriously, I've never met anyone with a more extensive collection of adorable dresses!
Abby came to me a little over a year ago because she had started her blog on Wordpress and knew exactly how she wanted to run it, but couldn't get it to look or work the way that she wanted to. She also needed help getting started with graphics and branding. After her initial consultation and identifying her needs, we ended up switching her site to Squarespace after she saw how easy and user-friendly it was to use on the backend.Read More