Obviously in my opinion, your visual brand is what makes the very first impression on your website and hooks your audience. But once they’ve decided to stay and look a little closer, your content is what’s going to keep them there. First off — what is website content? Your content is the meat of your site. It’s all the writing that tells people about you + your business. It’s the literal voice of your company, and it can be one of the hardest parts to nail down during the web design process. To help you get started on what can be a super daunting task, I’ve put together my top tips to help you write your website content and hopefully make the process a little less overwhelming.Read More
One of the biggest jobs your website has is to build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. That means showing that other people have had a great experience using your product or working with you. Testimonials are one great way to do that (and you can see how I create a fancy-pants testimonials slideshow here), but another great way to do that is to display the logos of big companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!Read More
Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.Read More
We all know how important testimonials are for your website (and if you don't, then you totally should check out #3 in this article). Testimonials add social proof that you're as darn good as you're claiming to be, and they reassure your visitors that you're trustworthy. But displaying all those testimonials on your site can take up SO MUCH SPACE. People are probably getting carpal tunnel from scrolling for five years. So a great alternative is to set up your testimonials as a slideshow. That way users can browse through them much easier and it's nicer to look at with your eyeballs.
Watch the video tutorial to see step by step how I make a testimonial slideshow in Squarespace or take a peek at the instructions below.Read More
You don’t have to tell me twice, writing the content for your website is freaking hard. Where do you even start? What the heck do you put on the homepage? What even is a homepage? Helping clients with their website content and how they present it is something that I do every day, and when I see people struggling with their homepage all I want to do is pat them on the head and make it easier for them. So I’m sharing my basic method for crafting an intentional homepage. This is what I start with this as a template for each client that I work with and you can do the same.Read More
When people visit your website there's always an end goal. An action you want them to perform, a product you want them to buy, some sort of next step you want them to take towards hiring you. But how do you get people to do these things? A big part of getting your visitors to do you what you want is by establishing trust with them so that they are willing to invest in you. People want to invest their money in credible products and services, they want to know that they can trust you with their money. Everything that you do on your website contributes to this in some way, but here a few things you can implement right away to start building that trust with your users.Read More
Everyone needs a website at this point. If you don't have one for your business, chances are that you're missing out on a good number of opportunities. But if you don't have the time or resources to devote to building a big, strategic website with lots of bells and whistles, at the very least you'll want to make sure you have these 3 important pieces of information on your site and they are front and center where people can find them.Read More
Believe it or not, your past clients are some of the most valuable assets you have to get new business. They know your quality of work, have great things to say about you (hopefully) and have the power to influence your future clients who may be on the fence about hiring you. So, how can you tap into this amazing resource? With testimonials!
But, the hardest part about testimonials isn’t putting them to work for you, it’s getting them in the first place. Today I'm sharing what I've found to be the easiest way to get testimonials.Read More
How long has it been since you updated your website? Heck...how long has it been since you've even looked at your website? Sometimes we forget (and I'm just as guilty of this) that while we may not be working on nights and weekends, our website is on the clock 24/7 making the first impression that many potential customers or clients see. Here are 5 easy steps to take to make sure your website is working while you aren't - and not embarrassing you behind your back!Read More
By now, putting a contact page and form on your website should be basic knowledge so that potential clients can get in contact with you and know that you’re a legitimate business. We all have the basic fields on our contact form: name, phone, message, etc. But there is one simple question you can add to your contact form to give you important insights into your clients and tell you where your time and money should be spent….Read More