Believe it or not, colors are tied with a psychological and emotional response for us humans. When you put on a bold red lip for the day, you’re telling the world to watch out for your confidence. When you choose the bank with the blue logo, it makes you feel like your money will be well taken care of. When you look at the bright yellow flowers sprouting in your neighbors yard, you feel a sense of warmth and happiness because spring has arrived. Those are all examples of how color can say something without actually saying anything. So you can see how important it is to know exactly what the colors your choose for your business are saying about your brand.Read More
Lindsay Haag came to me last year with the idea for her new business and needed help to create a logo to match her unique approach to nutrition. The goal of Off Beet Nutrition is to provide powerful weightloss tools to people through mindfulness, nutrition counseling, workshops, cooking classes and more. With Lindsay's versatile background of nursing, nutrition and chef training (what DOESN'T this woman do?!), we knew that we needed to create a logo that would capture her audience's interest enough to make them want to learn more.Read More
Every Thursday during the summer in my hometown, the Williston Downtowners Association hosts a free concert featuring local bands, food and drinks. It’s an amazing weekly event that bring the community together and I had the honor of designing their branding materials last year. This project was a dream come true for a brand designer like me who just wants to make bright, bold and funky designs. And the fact that we could incorporate some guitars and the color teal really made my day.Read More
I recently had a conversation with a friend about who my favorite people to work with are and I realized that one thing all my favorite clients have in common is that they’re brimming with personality. Not only do they have loads of personality, but they’ve let me inject it into their brand to make a one-of-a-kind identity for them. By doing this with their brand, they are already building a relationship with their target audience.Read More
I'm so excited to finally be sharing this logo + brand design process! Wasted Kitchen + Pub came to me last year in the very beginning stages of planning their restaurant. They wanted to establish a strong brand identity and unique logo incorporating the core values of their restaurant - which is to use every part of the food so that there is little to no waste. For them, that means using everything from nose to tail and from root to tip (such clever taglines!). I immediately fell in love with the idea and wanted to create a logo design for them that visually exemplified just that.Read More
AcuBliss is an acupuncture and holistic medicine business located in Boulder, CO that is dedicated to their patients' health & well-being through preventative care and healing. When Amorette, the owner of AcuBliss, decided that it was time to update her logo she asked her friends and colleagues if they had any recommendations for a designer. She was referred to me by her mentor and professional contact Katherine. Katherine had such a positive experience working with me on the logo design for her online course AcuProsper that she knew I would be a great fit for Amorette as well.Read More
The Williston Downtowners Association is a non-profit organization that promotes and supports Downtown businesses and events in Williston, ND. Their goal is to position Downtown Williston as a destination for both residents and tourists. The association came to me last year with a bit of a dilemma: Not only did they need a logo, branding + website for the downtown area to attract traffic and communicate information...but they also needed a way to differentiate the association info from general downtown info that would cause less confusion.Read More
Around this time last year, the Children's Museum of Denver at Marsico Campus reached out to me to create some designs for their 43rd annual birthday bash gala, the museum's most important fundraiser of the year. Each year they pick a different children's book as the theme for the gala and the 2016 theme was The Secret Garden - a book I loved growing up, so I was thrilled to be asked to help with the designs and branding for the event. Not to mention that all the proceeds from the event directly benefit educational programs, exhibits, and other opportunities available through the museum.
I was so honored to have the opportunity to work on this amazing project and flex some of my illustration muscles. This has been one of my most challenging and favorite projects to date and I'm so excited to be sharing it with you now!Read More
One of the first steps to take when you start the branding process is to begin defining your brand. It’s also probably one of the more difficult tasks and involves a lot of time spent thinking about your business and target audience. What appeals to them? What do they like? What magazines do they read? Where do they shop? You get the picture. As a visual person, obviously the easiest way for me to do this is…you guessed it, VISUALLY.
So over the past few months I’ve started collaborating with clients on a mood board to kick off their branding package and it has blown my mind! It has turned out to be such a valuable part of the branding process and (I think) super fun for both the client and me. So, today I'm sharing why a mood board can be so important and how to go about creating one to start defining your brand.Read More
Katherine came to me last summer with the idea for AcuProsper, an online course that teaches business and marketing to acupuncturists. As an acupuncturist she loved bringing people to the world of holistic medicine who normally wouldn't be open to it, and with AcuProsper Katherine was trying to bring the business world to acupuncturists. The logical place to start was with a professional and beautiful logo design. Our goal for the was to elevate the course and make it more professional so she could focus on teaching business to acupuncturists.Read More