One of the biggest jobs your website has is to build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. That means showing that other people have had a great experience using your product or working with you. Testimonials are one great way to do that (and you can see how I create a fancy-pants testimonials slideshow here), but another great way to do that is to display the logos of big companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!Read More
We as humans are visual people, so it makes sense that by adding images to your website you immediately make it more dynamic. But you don't have to just plop an image in and call it good. With the Squarespace image block there are 6 different layouts to choose from to add more creativity to your site. And they work the same no matter what template you're on! Watch the video for a crash course on the Squarespace images block or read below for a description of each layout style.Read More
Running an online business is real hard, you guys. And when you're trying to go it alone and there are one billion + one tasks on your to-do list, it makes running your business even more of a challenge. Luckily there are tons of tools you can use to help you be more efficient, stay organized and hopefully keep a single shred of your sanity. This week I'm sharing 3 online tools that I love and use everyday to help run my business smoothly.Read More
We all know how important testimonials are for your website (and if you don't, then you totally should check out #3 in this article). Testimonials add social proof that you're as darn good as you're claiming to be, and they reassure your visitors that you're trustworthy. But displaying all those testimonials on your site can take up SO MUCH SPACE. People are probably getting carpal tunnel from scrolling for five years. So a great alternative is to set up your testimonials as a slideshow. That way users can browse through them much easier and it's nicer to look at with your eyeballs.
Watch the video tutorial to see step by step how I make a testimonial slideshow in Squarespace or take a peek at the instructions below.Read More
Blogging is a great way to engage with your target audience, position yourself as an expert in your field and (bonus!) improve your SEO which stands for Search Engine Optimization. One of the best ways to improve your SEO is to continue to add new and relevant information to your site, and the easiest way to do that is by blogging. But once you’ve written your blog post, there are a few simple things you can to do within Squarespace to improve your SEO even more.Read More