One of the first steps to take when you start the branding process is to begin defining your brand. It’s also probably one of the more difficult tasks and involves a lot of time spent thinking about your business and target audience. What appeals to them? What do they like? What magazines do they read? Where do they shop? You get the picture. As a visual person, obviously the easiest way for me to do this is…you guessed it, VISUALLY.
So over the past few months I’ve started collaborating with clients on a mood board to kick off their branding package and it has blown my mind! It has turned out to be such a valuable part of the branding process and (I think) super fun for both the client and me. So, today I'm sharing why a mood board can be so important and how to go about creating one to start defining your brand.Read More