One of the biggest jobs your website has is to build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. That means showing that other people have had a great experience using your product or working with you. Testimonials are one great way to do that (and you can see how I create a fancy-pants testimonials slideshow here), but another great way to do that is to display the logos of big companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!Read More
We as humans are visual people, so it makes sense that by adding images to your website you immediately make it more dynamic. But you don't have to just plop an image in and call it good. With the Squarespace image block there are 6 different layouts to choose from to add more creativity to your site. And they work the same no matter what template you're on! Watch the video for a crash course on the Squarespace images block or read below for a description of each layout style.Read More
Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.Read More
We all know how important testimonials are for your website (and if you don't, then you totally should check out #3 in this article). Testimonials add social proof that you're as darn good as you're claiming to be, and they reassure your visitors that you're trustworthy. But displaying all those testimonials on your site can take up SO MUCH SPACE. People are probably getting carpal tunnel from scrolling for five years. So a great alternative is to set up your testimonials as a slideshow. That way users can browse through them much easier and it's nicer to look at with your eyeballs.
Watch the video tutorial to see step by step how I make a testimonial slideshow in Squarespace or take a peek at the instructions below.Read More
It’s 2018 and the times are a changing. Even more rapidly for the marketing world. A couple weeks ago I went to a panel focused on digital marketing trends for 2018. And while the topic of many of the presentations were focused on much larger companies than I normally work with, there’s no reason that we as small business owners can’t apply some of these same tactics and to great results. Here are my top three takeaways translated for small business owners and entrepreneurs.Read More
Blogging is a great way to engage with your target audience, position yourself as an expert in your field and (bonus!) improve your SEO which stands for Search Engine Optimization. One of the best ways to improve your SEO is to continue to add new and relevant information to your site, and the easiest way to do that is by blogging. But once you’ve written your blog post, there are a few simple things you can to do within Squarespace to improve your SEO even more.Read More
Everyone needs a website at this point. If you don't have one for your business, chances are that you're missing out on a good number of opportunities. But if you don't have the time or resources to devote to building a big, strategic website with lots of bells and whistles, at the very least you'll want to make sure you have these 3 important pieces of information on your site and they are front and center where people can find them.Read More
So, you’ve taken the plunge and invested in a shiny new website for your business to take things to the next level. But what good is even having a website if no one can find it? That’s where SEO comes into play.
SEO stands for Search Engine Optimization and it essentially means making your site visible for search engines like Google and Bing so people can find you when they search. The tricky part is that no one knows exactly how the algorithms these search engines use work (because that’s basically their secret sauce). But we do know some things you can do to improve your chances of getting listed and therefore found by potential customers. If you’re not quite ready to invest in hiring an SEO expert, there are a few simple things that you can start doing today to help your website get noticed.Read More