Posts tagged brand
What your colors are saying about your brand

Believe it or not, colors are tied with a psychological and emotional response for us humans. When you put on a bold red lip for the day, you’re telling the world to watch out for your confidence. When you choose the bank with the blue logo, it makes you feel like your money will be well taken care of. When you look at the bright yellow flowers sprouting in your neighbors yard, you feel a sense of warmth and happiness because spring has arrived. Those are all examples of how color can say something without actually saying anything. So you can see how important it is to know exactly what the colors your choose for your business are saying about your brand.

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How To Add Personality To Your Brand

I recently had a conversation with a friend about who my favorite people to work with are and I realized that one thing all my favorite clients have in common is that they’re brimming with personality. Not only do they have loads of personality, but they’ve let me inject it into their brand to make a one-of-a-kind identity for them. By doing this with their brand, they are already building a relationship with their target audience.

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How To Start Your Brand With A Mood Board

One of the first steps to take when you start the branding process is to begin defining your brand. It’s also probably one of the more difficult tasks and involves a lot of time spent thinking about your business and target audience. What appeals to them? What do they like? What magazines do they read? Where do they shop? You get the picture. As a visual person, obviously the easiest way for me to do this is…you guessed it, VISUALLY.

So over the past few months I’ve started collaborating with clients on a mood board to kick off their branding package and it has blown my mind! It has turned out to be such a valuable part of the branding process and (I think) super fun for both the client and me. So, today I'm sharing why a mood board can be so important and how to go about creating one to start defining your brand.

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