Health Quest Institute

Health Quest Institute


About The Project

Health Quest Institute is a different kind of fitness approach. Yes, they're a gym. But they're also focused on an overall healthy lifestyle -- mind, body and spirit. Holly and Carla came to me with this idea of a gym that was more like a community and we wanted to make sure that their branding reflected that everyone is on their own fitness journey and that looks different to each and every person.

We designed the logo to include the Colorado mountains & sunshine inside a circle really hammering home the journey part. And we even managed to sneak a Q into it by extending the line of the mountain base outside of the circle because QUEST is really the most important part.

After the logo we put together an assortment of supporting brand elements like custom patterns, textures and illustrated icons that fit perfectly with their brand aesthetic. Then we applied those to business cards, web banners, social media profile and we're currently working on getting their email newsletter and website up and running. So stay tuned for more to come!




What We Did:

  • Custom Logo Design

  • Color Palette Development

  • Typography

  • Brand Patterns + Textures

  • Business Card

  • Website Banners

  • Social Media Profile

  • Email Newsletter

  • Website Coming Soon! 








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 The School Of Betty Logo + Brand Design | Marketing Materials Including Slide Deck, Web Banner + Worksheet Templates