logo, Brand, & WEB DESIGN FOR TRADEMARK ATTORNEY

Williams Law

LOCATION: DENVER, COLORADO

Client Background

As a small business owner herself, Taylor didn't want to come off as just another stuffy lawyer who will throw legal jargon at you and charge an arm & a leg for her services. Our challenge was to position her in a way that shows she's accessible, understandable, and approachable (and still professional, duh). 

BEHIND THE LOGO

The Williams Law logo was designed to convey authenticity, competence, and be approachable to a target audience who already has assumptions about lawyers. The main font is a hybrid serif/san serif with customized lettering and was selected to be both inviting + sophisticated. The secondary font is a clean, modern san serif chosen for maximum legibility at a smaller size.

The TM mark enclosed in a circle plays off the symbol that people commonly see on logos. It succinctly communicates her goal to help small business owners keep their brands secure through contracts and trademark protection.

WHAT WE DID:

  • Creative Direction

  • Custom Logo Design

  • Logo Submark

  • Tagline Development

  • Color Palette & Usage

  • Typography & Hierarchy

  • Brand Guidelines

  • Brand Accents

  • Creative Backgrounds

  • Website Strategy

  • Website Design & Development

  • Contract Shop/Sister Site

Williams Law logo design with abstract watercolor shapes in soft earth tones on a light background.
LAUNCH THE WEBSITE
A digital cover with abstract watercolor shapes in beige, dark blue, and peach on a white background, over a muted blue background with white curved lines. The tagline on the cover reads "Protect Your Business. Protect Your Brand."
Submark design with dark teal background, featuring company name 'Williams Law' in cursive, and surrounding text 'Protect Your Business & Your Brand' in a circular layout.
Taylor Williams is a Six Leaf Design client in Denver and a young woman with wavy brown hair and a white sleeveless top, smiling at the camera while sitting at a white table with a notebook and pen in her hand.

“I would scream SIX LEAF DESIGN from the rooftops to whoever will listen.”

Lindsey took an overwhelming process and created branding I love, a site I love, and made it easy as pie for me! I created my first website and it was...definitely a website, but not anything too close to how I wanted to professionally present myself. I had no idea where to start or even what I wanted, but Lindsey walked me through it all and blew me out of the water! Not only did she create an amazing website design and amazing branding, I was able to voice my opinions throughout the process and we were really able to bring exactly what I was looking for to life.

I feel more confident in my business, people can actually use my website, and it's helping potential clients decide whether or not they want to work with me, which is a plus for all of us!

TAYLOR WILLIAMS // ATTORNEY & OWNER, WILLIAMS LAW

Color palette design with six labeled color swatches: navy blue, French blue, faded blue, hazelnut, blush, and taupe.
Sample image showing typography suite for Williams Law: main headline in large serif font, subheadline in smaller uppercase font, accent text in cursive font, and paragraph in regular font, all on a white background.
Abstract pink background brand design with white curved lines.
Colorful abstract watercolor brand elements arranged in a pattern.
A branded patterned background in shades of blue with rounded rectangular and curved line designs.
Blue brand background design with abstract white rounded rectangle and curved lines design.
Screenshot of Williams Law website design featuring a woman in a professional setting, with sections about legal services for small businesses, including services like federal trademark registration, contracts, and intellectual property protection.
A business website design promoting legal services for small businesses, with images of a smiling woman at a desk and a woman sitting on the floor with a laptop in a cozy office space.
Homepage design of Williams Law law firm website featuring information about trademark and business attorneys, with images of a smiling woman, a professional woman working on a laptop, and sections detailing their vision.
A website homepage design for a lawyer named Taylor, featuring an image of Taylor sitting at a desk with a laptop, and sections for about, qualifications, start today, and social media links.