Branding & Website Design for Executive Leadership Coach

Kristen Arterburn

LOCATION: Seattle, WA

Client Background

Kristen Arterburn is an executive leadership coach who brings a bold, creative energy to a space that often leans overly polished and predictable. When she came to me, she didn’t want to blend in with the typical “corporate coach” aesthetic or messaging. Instead, our goal was to build a brand + website design that feels dynamic, expressive, and a little unexpected while still positioning her as a high-level, strategic partner for leaders. Together we created a cohesive, personality-driven identity that balanced playfulness with credibility, then translating that into a graphic-forward, intuitive website that feels as engaging and impactful as the work she does.

BEHIND THE LOGO

The Kristen Arterburn Coaching logo is an icon-based logo inspired by Bauhaus shapes to create the initials KA. The font was selected for its clean, modern, positive appearance to connect with Kristen's ideal clients.

WHAT WE DID:

  • Creative Direction

  • Logo Design

  • Tagline Creation

  • Color Palette & Usage

  • Typography & Hierarchy

  • Brand Guidelines

  • Brand Accents

  • Signature Patterns

  • Business Cards

  • Email Template Design

  • Website Strategy

  • Website Design & Development

Design featuring three logo design layouts with the name "Kristen Arterburn" and the slogan "Redefining Life & Leadership," set against a background with large orange and blue circles.
LAUNCH THE WEBSITE
Tagline development with dark blue background and geometric lines, promoting leadership and transition coaching to unlock highest potential, with a yellow call-to-action button.
Business card design for Kristen Arterburn Coaching, with a blue and white color scheme, displaying contact information and logo.
Kristen Arterburn is a woman with shoulder-length blonde hair smiling and wearing a light gray sweater, standing against a plain white background.

“I'm excited to say that this investment has already paid for itself!”

This has been one of the best investments I've made in my business. Within just one week of launching my new website design, I received my first contract from a website lead. Working with Six Leaf Design was exactly what I needed to help me jump-start my business. Lindsey was a partner, not just a designer. Her exceptional talent helped me hone my brand identity in a way that reflects both my personality + business goals and brought my mission to life in way that I am incredibly proud of. I'm able to use my website as a tool to explain services rather than creating one pagers for every client. I've already leveled up my clients and have been able to close new business based on increased SEO traffic (which was non-existent before). Yay!

Kristen Arterburn // Leadership Coach

Executive coaching color palette design with labels: Visionary Blue, Cobalt, Glowstep, Ignition, Clear Blue, and Clean Gray.
Typography design & hierarchy containing three style headers, a paragraph of placeholder text, and two rectangular buttons labeled "Button Style" in yellow and black.
Brand assets and accents for the Kristen Arterburn brand identity developed by Six Leaf Design.
A website homepage design for Kristen Arterburn coaching services featuring sections on leadership and transition coaching, client testimonials, and service offerings, with a dark blue, yellow, and white color scheme.
Screenshot of a professional website design for Kristin Arterburn, a leadership coach, with sections about coaching services, testimonials, and career guidance, displayed on a desktop computer and a mobile phone.
Side-by-side comparison of two website screenshots labeled 'Before' and 'After' for Kristin Arterburn Consulting. The 'Before' version has a black, gray, and yellow color scheme with chalkboard-style arrows and a service list. The 'After' version features a professional design with navy blue, orange, and white colors, highlighting coaching, development, and client testimonials.
Branded pattern design developed custom for the Kristen Arterburn brand identity and design.
Blue background featuring the logo design of Kristen Arterburn's 'Redefining Life & Leadership' with the initials 'ka' in various arrangements and styles, surrounded by decorative patterns.
Branded pattern design developed custom for the Kristen Arterburn brand identity and design.