Branding & WEBsite DESIGN FOR Denver Dentist

Blue Spruce Dental

LOCATION: DENVER, COLORADO

Client Background

As a boutique dental practice with new ownership + a new name, Blue Spruce Dental didn’t want to feel like just another high-volume office pushing patients in and out the door. Our goal was to build a brand and website that reflected a more personal approach to dentistry rooted in trust, long term relationships, and genuinely easing dental anxiety. The challenge: create a cohesive, modern identity that felt clean, calming, and distinctly Colorado without falling into cliché dental visuals — then bring that ease and trustworthy experience through to the website.

BEHIND THE LOGO

The Blue Spruce Dental logo was designed to be wholesome and clean, with a nod to vintage brewery brands from Colorado. The main font was selected for the condensed blocky style and curves, and the secondary font was selected because of its round, friendly nature.

With our focus on locality and attention to detail, everything from the pinecone icon to the customizations of the lettering is a reflection of the personal service we provide.

WHAT WE DID:

  • Creative Direction

  • Custom Logo System

  • Tagline Development

  • Color Palette & Usage

  • Typography & Hierarchy

  • Brand Guidelines

  • Brand Accents

  • Signature Patterns

  • Business Cards

  • Stationery

  • Signage

  • Website Strategy

  • Website Design & Development

Logo design for Blue Spruce Dental featuring a pine cone icon.
LAUNCH THE WEBSITE
Tagline development reading 'Locally Owned Keeping Colorado Smiling' with light background and subtle logo of a pine cone and circular design.
Business card design for Blue Spruce Dental featuring the name Dr. Howie Eliason, phone number 303-733-7399, address 4999 E Kentucky Ave, Ste 201, Denver, CO, and website bluesprucedentalco.com. The design includes a navy background with a pine cone logo and light blue text.
A smiling man with light-colored hair and facial hair, wearing a blue jacket with a 'Blue Spruce Dental' logo, sitting on a brown leather couch in a room with a neutral wall and decorative wall panels.

“Everything turned out great and it was money well spent.”

Lindsey is an amazing designer with fresh ideas. My logo and subsequent website design exceeded my expectations and the process couldn’t have been smoother. Highly recommend! Many many positive comments from current patients, which has validated the decision to rebrand. And new patients are saying our sign with the logo caught their attention.

dr. Howie Eliason // DDS & OWNER, Blue Spruce Dental

Color palette design with five colors: Spruce Blue, Slate, Fresh Mint, Burnt Orange, and Off White.
Typography design for the visual brand identity for Blue Spruce Dental.
Brand assets showing a collection of white botanical drawings of various pine, fir, and berry plants on a black background.
Homepage design of Blue Spruce Dental website showing a dentist giving a dental checkup to a patient, a group of children running into a building, a portrait of Dr. Howie Eliason, and sections about dental services.
Homepage design for Blue Spruce Dental featuring services like general dentistry, emergency care, invisalign, cosmetic dentistry, family dentistry, and implant dentistry.
Website About page design for Blue Spruce Dental featuring an 'About' section with a photo of a smiling man in a blue jacket, a brief biography, interior images of the dental office, and a footer promoting dental services in Denver.
Website design for Blue Spruce Dental featuring a virtual tour of the office, images of the reception area, patient rooms, and dental equipment, along with a map of Denver and contact information.
Brand pattern for Blue Spruce Dental featuring a chevron inspired design.
A sequence of five pine cone icon designs inside circles of different colors: dark blue, blue, light green, brown, and beige, on a white background.
Brand pattern for Blue Spruce Dental featuring a chevron inspired design.