The School Of Betty

The School Of Betty


About The Project

Brianna Firestone started The School Of Betty to help individuals create kickass relationships with their money, time and energy. But it’s even more than that. It’s a way of life that happens when you take control and become a modern-day queen filled to the brim with self-worth. So you can see how our challenge was to great a logo and brand that epitomized this attitude.

We started by developing a text-based logo system complete with multiple layouts and badges so that Bri could stamp them just about anywhere to make her mark. Next we created a vibrant color palette and edgy typography styles to really create a striking impression with the brilliant words that she comes up with. Add a few signature brand patterns and her overall aesthetic was shaping up great.

After the brand development phase we chose a few marketing materials that would serve Bri best. She knew she’d be working on her own website herself so we created a custom web banner along with a few slide deck backgrounds for any presentations she’d be giving. We also wanted to set her up for success with her first Betty challenge, so we created worksheet templates that she could give away as digital freebies on her site.




What We Did:

  • Custom Logo Design

  • Color Palette Development

  • Typography

  • Brand Patterns

  • Website Header

  • Slide Deck Background

  • Worksheet Templates



“I get compliments WEEKLY on the look and feel…I am so happy I found Lindsey! She was the perfect designer for my brand. New projects can often be chaotic and she was incredibly organized, open to ideas & set up her process beautifully at the start. She delivered exactly the vibe I was was hoping to achieve and I get compliments WEEKLY on the look & feel for The School of Betty, which is helping me build trust with my new audience.”


- Brianna Firestone // Founder + Ass-Kicker








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The School Of Betty Logo + Brand Design | Marketing Materials Including Slide Deck, Web Banner + Worksheet Templates