See the site live: www.willistondowntown.com
About The Project
The Williston Downtowners Association is a non-profit that promotes and supports Downtown businesses and events in Williston. The association came to me last year with a bit of a dilemma: Not only did they need a logo, branding + website for the downtown area to attract traffic and communicate information...but they also needed a way to differentiate the association info from general downtown info that would cause less confusion. So we needed to create an overall brand identity for Downtown Williston that would be professional and recognizable to residents who attend their events, PLUS a complementary logo to be used strictly on association business in order to create more streamlined communication among members.
The custom illustration for the logos are 3 very recognizable and historical buildings that you can find downtown (50 points to anyone who can recognize them!). By basing the logo and brand around these unique buildings we established a one-of-a-kind mark that already has a sense of recognition to residents. For the rest of the brand we established a color palette, typography selection and branding elements that include a custom background pattern.
We applied their new branding to a set of stationery including business cards, a member card and letterhead for the association. We also developed a Become A Member trifold brochure + sticker that prospective members receive.
For the website design, we chose to keep the focus on Downtown Williston since it serves as a public place to share events and information about the downtown area. The website features the Downtown Williston logo front-and-center with easy to navigate links to the parking map, a directory of the businesses, and upcoming events. And the best part is that the Williston Downtowners Association has been able to update the site with new photography and keep adding to the calendar of events themselves!
What We Did:
- Custom Logo Design
- Color Palette Development
- Brand Pattern
- Web Content Strategy
- Website Design
- Business Cards
- Member Sticker
- Trifold Brochure
“Lindsey was able to take our thoughts and vision and design the perfect branding that incorporated old buildings, action words and a feeling of home for our Downtown. She guided us to have a distinction between our Association logo and general Downtown logo which included the same buildings but speak different messages. Because of her guidance we have been able to be clearer in communication regarding Association vs Downtown business. We value all Lindsey has to offer and for that, Thank You!”
-Karissa Kjos // Executive Director of Williston Downtowners Association
NEED BRANDING + A WEBSITE LIKE THIS OF YOUR OWN?