Cedar Hair Studio
Cedar Hair Studio
See the site live: www.cedarhairdenver.com
About The Project
Light, airy, and on-trend. That's what comes to mind when you think of Cedar Hair Studio in Denver. Cedar is a full service hair salon that makes you feel like you're hanging out with all your coolest, most stylish friends. They've got a homey and welcoming California-ish vibe and we wanted their entire brand + website to reflect that. Emily, the owner, came to me knowing exactly the kind of ideal clients she wanted to attract. We worked closely together keeping the aesthetic of her under-construction-at-the-time studio in mind to create a totally cohesive look + feel so going from online to real life feels like a seamless experience.
The logo design started with the idea of incorporating lots of greenery into her brand, while keeping a modern + laid back vibe. Knowing that the plan was to use lots of light wood and bright whites in the store, I knew that we'd want something minimalist, but striking. The tree icon + unique layout create the perfect mark that balances California feel with Colorado locale. We added foliage photography, soft blush tones, a hand writing accent font and a custom pattern to round out the brand elements so we could then apply them to Cedar's marketing materials and social media profiles.
For the website we wanted to carry through the brand elements and make it as easy as possible for users to find what they need and decide if it's the right fit. With the ability to set up individual profiles for each stylist, there's room for growth as Cedar keeps attracting new clients each day.
What We Did:
Custom Logo Design
Color Palette Development
Coming Soon Poster
Social Media Profile
Grand Opening Invitation
Web Content Strategy
“When I decided to open the salon, I knew I wanted to connect with young, independent, professional men and women who love fashion, style and all things trendy. I just didn’t know how to reach that audience and portray my brand to get those people. Then I found Lindsey. She took my scattered thoughts and ideas and streamlined them into the perfect branding, website and logo. I get so many compliments on what she did and have really had success in finding our ideal client. Bonus: we've seen an increase in our ideal clientele and we get lots of compliments, especially on our website.”
- Emily Weinkauf // Owner + Blonde Bombshell, Cedar Hair Studio
NEED BRANDING + A WEBSITE LIKE THIS OF YOUR OWN?