Williston Voice is a new area guide with important information about the community, happenings, and quality of life in the area of Williston, ND. They came to me for a logo design that would establish them as a reputable information source and would attract readers.
In order to give a credible and qualified appearance to their business, Williston Voice needed a logo that appeals to both readers and potential advertisers. We wanted to create a friendly, but professional feeling logo to be used in both print and web.
I started creating some rough sketches to flesh out some ideas that conveyed a friendly, but professional message. We had a few ideas that we wanted to explore to help portray their purpose to readers.
After exploring what would and wouldn't work on paper, I took to my computer and created digitized versions of the strongest concepts. I thought the best ideas explored location, information and the idea of the community's "voice."
We refined the concept and layout, then created a color palette filled with vibrant, upbeat colors to give off a positive feeling. I also created a stand-alone icon for them to use in places like social media.
Check out Williston Voice on Facebook to see what's going on in the area and keep up-to-date on local events.