Believe it or not, your past clients are some of the most valuable assets you have to get new business. They know your quality of work, have great things to say about you (hopefully) and have the power to influence your future clients who may be on the fence about hiring you. So, how can you tap into this amazing resource? With testimonials! Testimonials are first-hand accounts from people you’ve worked with that verify how stellar it is to work with you. By gathering testimonials and making them available to potential clients (say, by putting them on your website or blog) you are building trust and credibility with your viewers.
But, the hardest part about testimonials isn’t putting them to work for you, it’s getting them in the first place. Today I'm sharing what I've found to be the easiest way to get testimonials.
Step 1: Asking For Testimonials
Hopefully by the time you’ve wrapped up your business with a customer or client, you’ve been communicating with them pretty frequently. So, make asking for a testimonial part of your process by following up with them and asking for their feedback at the same time. I do this at the end of a project by saying something like this:
“Hello! I just wanted to check in with you to see how things are going. Please let me know if there is anything that I can help you with or if you have any questions for me. Also, if you have a moment to give me feedback about my work or process, I would greatly appreciate it if you would take a quick survey about your satisfaction.”
Even better than asking for this as soon as you've wrapped up a project, is asking for it after a bit of time so they can include how your services have helped their business.
Step 2: Make it as easy as possible
You may have noticed that when I ask for a testimonial I mentioned a survey - this is an important part of step #2. By asking someone to take a survey, I’ve already done part of the work for them. They just need to fill in the blanks. In my client experience survey I ask how their satisfaction was, if there is anything else that I could have done to make their experience better, and for a review of their overall experience. I also include a note saying that their feedback will directly impact my services and process in the future to let them know that I’m genuinely listening and taking their comments into consideration to give the best possible service.
I’ve created a special page on my website specifically for my survey, but if you’re not able to do that there are plenty of other ways to create an easy-to-use survey. If you have a Gmail account, they now have Google Forms that you can create just like a regular Google Doc. Another great option is called Typeform - it’s free, beautiful and you can add the forms right to you website if you want.
Once your client has completed your quick-and-easy survey, you should have an awesome testimonial to add to your website! Sometimes a client doesn’t quite write something that will work as a testimonial, but that’s ok, because when you ask the right questions you can piece together and refine a statement for them that will be great to display on your site (just check back with them to make sure it’s okay that you tweaked their answers).
Testimonials are a great way to show potential clients what it’s like to work with you and start to build trust with your audience. And with these two steps, it can be easier than you think!
Do you use testimonials to help get you new business? What have you found to be the best way to get them?