I’ve known Rachel of Sunshine Photography for years, and we worked together a few years ago to create a beautiful website + brand that showcased her vibrant photography and let her wonderful personality shine through. So when she came to me to update her logo to match the caliber of her site, I was completely thrilled to be working with her again. Rachel had created the logo she was using herself, and while it served her well, she was ready to work with a designer for a more professional mark.
For the redesign, Rachel had a very specific vision in mind of how she wanted her new logo to look in order to communicate the right message for her brand. She loved the idea of still using the shape of the state of Montana where she is located to keep a feeling of being local. She also wanted to incorporate the use of a script text to bring personality and friendliness into the design. I started by creating 3 different options for her that included 3 different ways to showcase the script and state idea.
She was immediately drawn to the first Concept because of the bold and handcrafted look of the typography as well as the concise layout. We made a few tweaks and incorporated the teal color from her website to really make the state shape pop. We also added a subtle watercolor texture to the state that ties in with her website to make for a cohesive brand. The last step was to update her website with the new logo and new font from the logo in order to pull everything together!
Now Rachel has a professional logo to show off and help her bring her photography business to the next level. She's been able to incorporate it into her social media and marketing materials to position herself as a true professional in her industry and build recognition locally and online.
"I love working with Lindsey! The entire experience is great. Lindsey is wonderful with communication, being clear with expectations, timeline and how the whole process will go down. I loved that I gave her just a few ideas and she produced exactly what I had in mind. I highly recommend her services to anyone looking for assistance with projects of any size!"
- Rachel Sundheim, Sunshine Photography