Denver Darling | Blog + Brand Design
Denver Darling is a fashion + lifestyle blog run by the amazing Abby Miller, a Denver native who dresses like she's straight out of Cosmo magazine. Seriously, I've never met anyone with a more extensive collection of adorable dresses!
Abby came to me a little over a year ago because she had started her blog on Wordpress and knew exactly how she wanted to run it, but couldn't get it to look or work the way that she wanted to. She also needed help getting started with graphics + branding.
After her initial consultation and identifying her needs, we ended up switching her site to Squarespace after she saw how easy and user-friendly it was to use on the backend.
She wanted a very flirty and feminine look to go with her girly fashion style, so we really focused on bringing a bunch of pink to her brand along with some fun branding elements like a hand-written script font and a healthy dose of hearts. After struggling with Wordpress on her own, Abby was so excited to have a beautifully branded website that matched her personality and is incredibly easy to use.
We also wanted to make sure that her social media was well integrated with her website and new brand design. So we created 3 different variations for her to use as her Facebook cover design depending on how she wanted her page to be presented. One features mostly photography along with her logo and the other two keep things really simple using only her logo and a few branding elements.
Lastly, we wanted to make sure that her readers could subscribe to her blog with their email and get her latests blog posts delivered straight to their inboxes. I designed and implemented an automated email that goes out to her list every time she publishes a new blog. Now Abby can focus on crafting her perfect blogs without having to worry every time about also creating an email to notify her list.
I thoroughly enjoyed working on such a fun and feminine brand design for Abby's blog and to this day she is still one of my favorite people to work with. If you haven't check it out, go visit the Denver Darling blog for a look into life, style, food and fashion in the mile high city!
"Lindsey with Six Leaf Design has been a pleasure to work with. She has such a creative and talented eye and is beyond organized. I was impressed with the timeline and she kept us all on track through the design process. She was able to design exactly what I was describing with very few edits and has happily made some changes along the way as the site has grown. As a side, I have referred Lindsey and used her for several other projects (invitations, etc.) and people are always incredibly impressed by her creativity."
- Abby Miller, Denver Darling