AcuBliss | Logo Redesign + Brochure
AcuBliss is an acupuncture and holistic medicine business located in Boulder, CO that is dedicated to their patients' health & well-being through preventative care and healing. When Amorette, the owner of AcuBliss, decided that it was time to update her logo she asked her friends and colleagues if they had any recommendations for a designer. She was referred to me by her mentor and professional contact Katherine. Katherine had such a positive experience working with me on the logo design for her online course AcuProsper that she knew I would be a great fit for Amorette as well.
After talking with Amorette about her business and brand goals, it was clear that there were a few things that she liked about her original logo: the bird and the colors. We decided that by sticking with these elements and working to update the overall look & feel of the logo, we would be keeping the integrity of AcuBliss's core values but would be able to portray a more professional and sophisticated image. I started by creating 3 very different styles and layouts for Amorette to choose from to make sure that her logo was giving off the right message.
From the moment Amorette saw Concept #2 she was smitten with it! The silhouette of the bird and branch + the font selection gives the brand a much more high-end look, and the slight tweak to the colors also helps give the logo a more updated feeling. Plus, the subtle texture applied to the design lends perfectly to the fact that AcuBliss practices ancient Chinese techniques to treat their clients. Once we had finished the logo design, we also updated her trifold brochure with the new logo and colors to further utilize the look and feel we had developed for AcuBliss.
From the client:
"Lindsey of Six Leaf Design is a very talented and proficient graphic designer. I had known for a while that my logo needed an update and I'm so glad I chose Six Leaf Design because I absolutely love my new and improved logo! Lindsey is very professional, kind, and open to collaboration with her clients, if you're searching for a graphic designer, look no further--Lindsey is amazing! I highly recommend Six Leaf Design! Thank you for my beautiful logo Lindsey!"
- Amorette LaFranchi, AcuBliss Acupuncture & Holistic Medicine