Venue 221 is a high-end event venue with a lounge-type, exclusive feel. Cindy, the owner, was referred to me by another client for a full brand package, and I could immediately tell how passionate she was about the creation of her identity for Venue 221. She had a very specific vision in mind for the logo - to mimic the shape and feeling of a mid-century modern light fixture called a sputnik. The only sputnik I was familiar with at the time was Russian built, but once she showed me pictures of the light fixtures that she had adored while growing up, I fell in love with the idea. We built her logo around this idea and her vision to put everything against a charcoal gray background to really make it pop and give it a mysterious vibe.
Once we had finalized the logo, we moved onto business cards and stationery. In this case, Cindy chose to make her business cards really stand out by using gold foil on them instead of traditionally printing them. They turned out AMAZING and will help to set her apart from others.
We also developed a website featuring the new brand identity for Venue 221 and utilizing the gold logo on a charcoal background. The website also features typographical elements that lend to a vintage feel, while still remaining in sync with today's web trends.
Venue 221 plans to be available for booking in time for this holiday season of 2014.