Williams Law | Denver, Colorado

As a small business owner herself, Taylor didn't want to come off as just another stuffy lawyer who'll throw legal jargon at you and charge an arm & a leg for her services. Our challenge was to position her in a way that shows she's accessible, understandable, and approachable.

BEHIND THE LOGO:

The Williams Law logo was designed to convey authenticity, competence, and be approachable to a target audience who already has assumptions about lawyers. The main font is a hybrid serif/san serif with customized lettering and was selected to be both inviting and sophisticated. The secondary font is a clean, modern san serif chosen for maximum legibility for the smaller size.

The TM mark enclosed in a circle plays off the symbol that people commonly see on logos, and it succinctly communicates the goal to help small business owners keep their brands secure through contracts and trademark protection.

LAUNCH THE SITE

WHAT WE DID:

Creative Direction
Mood Board
Custom Logo Design
Logo Submark
Tagline Development
Color Palette & Usage
Typography & Hierarchy
Brand Guidelines
Brand Accents
Creative Backgrounds
Website Strategy
Website Design & Development
Contract Shop/Sister Site

logo, branding, website design for attorney

"Lindsey took an overwhelming process and created branding I love, a site I love, and made it easy as pie for me! I created my first website and it was...definitely a website, but not anything to close to how I wanted to professionally present myself. I had no idea where to start or even what I wanted, but Lindsey walked me through it all and blew me out of the water! Not only did she create an amazing website design and amazing branding, I was able to voice my opinions throughout the process and we were really able to bring exactly what I was looking for to life.

I would scream SIX LEAF DESIGN from the rooftops to whoever will listen. I feel more confident in my business, people can actually use my website, and it's helping potential clients decide whether or not they want to work with me, which is a plus for all of us!"

Taylor Williams // Attorney & Owner, Williams Law